Activity 2.6:  Preproduction

Time:  2 hours

Preproduction

Plan your work and your time.

1.    Create a schedule of the project. How will you ensure the work is completed on time?

2.    Write any scripts/copy for the campaign.

3.    Create sketches/storyboards/mock-ups for your planned work.

4.    Identify and assemble resources you will need for the work: people, graphics, objects, equipment.

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COMMERCIAL 1: FOR THE YOUNG ADULTS

I was thinking about creating a more scientific-like approach for the commercial demonstrating how the young adults in their 20's can preserve their current appearance.

Demonstrations could be asking some people in our school to film themselves under the green screen explaining how they preserved their appearance by making the background a setting of our current time, and then replacing that background with some fake futuristic setting. 

COMMERCIAL 2: FOR THE ADULTS

Adults are a mix of the youth and the elderly, because they can either preserve their appearance or revert back to their 20's. So demonstrations include the one used for the young adults OR filming someone (green screen is optional) saying: "I was [insert MIDDLE AGE HERE] but now I'm [Insert YOUNG AGE HERE].

COMMERCIAL 3: FOR THE ELDERLY

Same technique is used from the adults,  saying: "I was [insert OLD AGE HERE] but now I'm [Insert YOUNG AGE HERE].