Choose a medium and a client. You will be creating a 3 part campaign for your chosen client to assist with fundraising and awareness. You will carry out research and propose your strategy prior to carrying out the full preproduction, production and post-production phases. Your finished project will be presented for critique.
Video Examples
Find and describe 3 TV advertisements (preferably award winning) and create a set of 5 criteria that you believe makes for a good video.
Create a high quality vector version of the company logo.
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Client: Pfazor – Youthex (pill for youthful appearance that cuts life short)
Video Examples:
- Apple - iPhone 6 and iPhone 6 Plus - Seamless
- Canon "Bring It"
- Apple - iPhone 6 and iPhone 6 Plus - Seamless
- Background music fits really well in the commercial, creates emotion
- A huge high quality close up of only the iPhone 6 & 6+ makes the Ad look very inspiring and innovative
- The only thing in the background is the white background, which makes the iPhones stand out in beauty as what Apple usually does.
- The motions of the camera and the iPhone contribute a more interactive and a not-boring feeling
- The parallax feature of the Iphone was included in the video, making the iPhones look very 3-D
- Canon "Bring It"
- The things that they are trying to say in text are delivered in a fashion that's like Spritz (an app that streams text on your screen one word at a time), which allows you to comprehend it much more quickly and easily. This is an excellent way of sending out a long message in a short commercial that people can quickly understand
- The transitions of everything like pictures and texts are quick, making it feel very adventurous
- Plus the addition of a fast, action paced music makes it seem more adventurous like in the wild
- The media presented in the Ad is very fascinating
- Putting photos and videos of things with a small size or things with a large size shows that it can be capable of shooting objects or things at any range
High Quality Company Logo (Beta):
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