Activity 2.5: Proposal/Pitch

Activity 2.5: Proposal/Pitch

Describe your campaign. Create a component of your blog to track all of the project elements.

My campaign is to assist the client that I chose with promoting fundraising and awareness through media such as TV/Internet Ads.

1. What medium will you be working with? Be specific.
• The medium I will be working with is video related media such as TV advertisements, trailers, teasers, etc. 
2. How would you get the message out to the identified demographic?

• By advertising in schools and universities, and by contrast also in places like retirement homes
• By publishing internet ads on websites that are in some way relevant to the identified demographic
• By broadcasting a short video Ad on YouTube or on a TV station that are all both related in some way to the identified demographic (e.g. the YouTube video they are watching has something to do with the demographic and same goes with the TV stations

1. How will you communicate the mission/mandate of the company through your campaign?
• By showing off the features of the product that the company has brought to us in an intriguing fashion
• By showing our true purpose of our product and company and explaining why our mission is important and beneficial to you
2. What is the core message of your campaign? How will you convey that message?
• The core message of my campaign is that people who are worrying about aging should worry no more, because our campaign is to tell people that our company has a product codenamed "Youthex" which is a pill that can stop the process of aging and will cut life short. 
• My campaign asks for the cooperation of the people to contribute to our fundraiser so we can have enough money to manufacture Youthex to people in the identified demographic who are severely troubled with aging 
• I will convey this message in a "new and revolutionary" manner, like how Apple makes their iPhone commercials. So basically the main message will be communicated as something very big and important in a serious way, something very big that can change the world.
3. Why should your campaign be chosen? What will make your campaign most effective for the chosen demographic? (e.g. My campaign will appeal to Canadian teenagers because...)
• My campaign will appeal to young adults, adults, the elderly, and the wealthy. This is because most young adults (such as people in university all the way to age 30) will prefer their rather "youthful"-like appearance and once they see this campaign, they will want to preserve this wonderful appearance they have now. Same goes for all adults but this time they have two options: they either can preserve their current "mature but not old" look, OR they can revert back to their youthful appearance as young adults with the desired age they want to revert back to. Elderly have only one option and that is to revert back to an age as early as 30 years old. Also the wealthy are most likely to be interested in this campaign because simply this is a thing where only rich people would care. Poor people are too busy doing the essential things in life that the wealthy have already completed, sure this campaign sounds essential but poor people are poor and would rather save the money to buy a house or a car and poor people would be more likely to reject the campaign as a fake, while the wealthy wouldn't care because if they wasted money on the campaign they're still rich than the poor! In general, young adults, adults, the elderly who are wealthy will be intrigued by this campaign simply because they want to look younger or look the same. This is what people have long been searching for and we have finally created such a thing, this will be revolutionary, and people will have no choice but to take a look at our campaign because it is just so mind-blowing! If you choose to help our campaign, you are basically helping millions of people who are struggling with aging or the fact that they don't want to age. Also for the people who are worrying that the pill will not work, there is a 100% change that that the pill will cut your life short to about an year or two, so you won't have to experience the suffering of aging.
4. What measures of success would you utilize for your campaign?

• The amount of people from each demographic that is interested in the campaign 
• The success rate of the working pill
• Good customer service
• Positive feedback 
• Good advertisements
• A large profit increment
• A friendly approach to people